Red Whale Logo

Why the Red Whale?

We get asked this question all the time.  This iconic Red Whale was developed because it‘s simple and easy to recognize.  A two year old or a ninety year old can look at this logo and recognize it for what it is, a Red Whale. 

The Red Whale logo

The color red, although it is Sean’s favorite color, also symbolizes strength, courage, passion and love- qualities the Red Whale brand embodies and emotions you might relate to when you drink our coffee.

Why is the whale angry? That is not anger you see, that is the look of determination in our whale’s eye and that determination flows into every thing that we do.