Archive for August, 2007

Community Bulletin Board

Tuesday, August 28th, 2007

Red Whale Community Bulletin Board is up and available for your postings. Come in and visit have a coffee and post your news for the community to see.

Coffee & Tea Show Toronto September 16 & 17

Monday, August 27th, 2007

Planning on being in Toronto September 16 & 17?

Come and exprience coffee & tea @ the Coffee & Tea show.
Red Whale Coffee Company will be showing our wares off and meeting new coffee and tea geeks. Yaaaa Baby!

www.coffeeteashow.ca

Jobs @ The Red Whale Coffee Company

Monday, August 27th, 2007

Looking for a fun and interactive job making peoples day better?
Come and bring your resume and fill out a application.

The Red Whale Coffee Company has the following positions available:

Coffee Counter & Barista
Pastry Chef
Marketing

Thank You!

Monday, August 27th, 2007

I would like to thank our summer employees who worked hard and I hope enjoyed their job here at the Red Whale. We really are glad that we could pass along some new learned skills. Good luck to all of you in your future endeavors.

Love,
Sean, Dawn, Catherine & Clover

It Happened Again!!!

Monday, August 27th, 2007

Well over the last 2 weeks we have had several days of heat and today was no exception. We had been promised by Phil Brodersen that the air conditioner would be replaced with a new one over 4 weeks ago. The new unit was supposed to be able to handle the space here at the Red Whale. But we are still waiting for the new air conditioner system and now the air system has frozen up 3 times in the last 2 weeks and is still running all day and all night to try and cool our space off (I am not going to enjoy seeing the NB Power bill). The temp inside today was a nice warm 82 degrees. Dawn who has been doing all the fine baking had to deal with the heat and was not to happy and did not feel very well either. Since we have opened the air system has not worked and still is not.

On a happier note: this last weekend we were invited to the Dragon Boat races here in Rothesay and it was great. Thanks to Beth for the last minute invitation and a great time. The Dragon Boat races reminded me of when I paddled outrigger in Hawaii on the Big Island.

We have some new coffee’s coming in the next couple of weeks, so keep an eye out for them.

We are still trying to work out a solution for our Interact. We should have that resolved soon.

As for the Loyalty Rewards program we have been going back and forth back and forth with the software provider Com Cash and hopefully we will have that worked out soon.

We will be putting up a community bulletin board for the obvious reason…….for the community ;)

We will also be setting up a calendar of events for the upcoming months. Keep tuned for that one.

September will be a busy month full of events and new comings.

Cheers for now,
Sean Boyd
Red Whale Coffee Company

What makes a good cup of coffee good?

Monday, August 27th, 2007

Red Whale Coffee Company is here to provide the best possible coffee. RWCC’s philosophy is first starting with the best beans possible roasting them to perfection (not over roasting) and then assuring that they stay as fresh as possible with state of the art packaging.

I use a comparison to describe our roasting practices; we roast our coffee like a pastry chef caramelizes a cr�me brulee. If you over caramelize a cr�me brulee you might as well throw it out and start over. The bitterness and acrid flavors come out of the sugars if you over-caramelize them or burn them. The same is true for coffee. Coffee has natural sugars, some coffees more than others and the same is true for the caffeine content in coffees. When we roast coffees the sugars caramelize naturally in the coffee so you might taste a natural sweetness.

The grind and brewing are the next most important parts of our quality control. The RWCC’s coffee brewers are set not to brew if the water temperature falls below 200 degrees. We try and keep the brew temperatures between 200 and 203 degrees.

We love our coffee but many don�t understand the scientific aspects of roasting. Flavor profiles are extremely important and this carries over into the coffees that we roast.

At the Red Whale We Love Our Coffee!!!

Saint John New Brunswick Coffee Scene & RWCC Coffee Seminars

Thursday, August 2nd, 2007

Red Whale Coffee Company is proud to bring the Saint John area truly fresh roasted specialty grade coffees. If you want to experience a fresh roasted fresh ground and fresh brewed specialty grade coffee the Red Whale Coffee Company is the place to do so. Red Whale Coffee Company prides itself on quality.
Red Whale Coffee will be holding coffee seminars about what makes a excellent cup of coffee excellent. If you are interested in learning more about specialty coffee contact seanboyd@hotmail.com and include the below title tag line in your email heading.

Saint John New Brunswick Coffee Scene & RWCC Coffee Seminars

Red Whale Coffee Company Rothesay/ Saint John New Brunswick

Wednesday, August 1st, 2007

Great coffee, great people and a great atmosphere are the key to Red Whale Coffee’s new location in Rothesay, New Brunswick. We are roasting coffee on a daily basis right in front of your eyes. If we dont have a coffee that you want roasted and we have it in stock we will roast it for you while you wait. Now that is fresh!!